Keyword Difficulty: How to Analyze SEO Competition?

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One of the most challenging tasks in blogging or SEO is doing keyword research. For a fresh blog, you cannot simply target highly competitive keywords. You should focus on keywords that are easy to rank or should I say keywords that have a low keyword difficulty.

Well, yes, in this article I will talk about one of the most controversial and confusing terms in SEO.

It is “Keyword Difficulty” or “Keyword Competition”.

I will try to help you understand this simple yet complicated term in the easiest way possible. To explain this, I have prepared a lot of examples and snapshots that should really open up your mind.

另外,请注意,这不是一个关键字研究指南,我不会展示不同的方法来查找关键字(这是针对其他帖子的)。我将简单地解释什么是关键字困难,以及如何轻松地分析任何关键字的SEO困难。

这篇文章是专门为那些经常落入SEO工具陷阱的新手而写的。 

SEO中的“关键词困难”是什么?

关键词难度是一个指标或量度,它告诉你在谷歌搜索结果页面(SERP)的第一个位置对特定关键词进行排名有多困难。

如果我说一个关键字有很高的关键字难度,那只意味着这个关键字很有竞争力,不容易排名。

如果你打算开一个博客,你理想的做法是寻找关键字难度低的关键字。

很简单,对吧?让我来帮助你理解促成这个学期的因素。

导致关键词困难的因素?

有很多因素可以决定关键字的难度,但最常见的(在我看来)是;

1、关键词意图

“关键字意图”是指关键字/搜索词实际要求的内容?例如,如果我搜索“我的IP地址”,我会看到Google本身在搜索页面上显示我的IP地址。

这增加了难度 因为这样的关键词不仅很难,而且不太值得定位。你会看到很多针对这个关键词的网站,但随着谷歌显示结果,这些网站基本上是在谷歌搜索页面上与谷歌竞争。

讽刺啊!!!

2、反向链接

“反向链接”是搜索引擎优化的核心因素。对于一个关键词,如果你看到网站是通过“质量反向链接”来排名的,这就很好地暗示了这个关键词很难排名。

3、竞争对手

在确定关键词难度时,竞争对手或其他搜索结果也是一个需要考虑的因素。第一个页面上充斥着权威网站,这充分说明了这个关键词的难度。

4、内容

内容在关键词难度方面也起着至关重要的作用。如果您看到第一页充满了高质量的内容,那么您可以假设其他人(或您的竞争对手)已经完成了很多工作。这对你来说更具挑战性,最终,关键词变得更难。

5、SERP波动或变动

SERP动作也说明了很多关键字的难度。如果没有移动,也表明内容满足了读者的需求。因此,如果您发现相同的前10-20个结果或最小移动量,这可能表明该关键字很难排序。

例如,关键词“页面SEO”没有SERP移动,这表明已经非常强大的文章/页面正在为该术语排名。

6、您博客的现状

最后但并非最不重要的一点,如果你正在为你现有的博客进行关键词研究,那么你网站的当前状况/权威也决定了关键词的难度。

例如,关键词“冠状病毒”很难排名(工具也会说是70+),但如果维基百科想为这一术语排名,竞争对他们来说就不会那么激烈了。

我相信这些 6个因素是理解关键词难度概念的关键。

你现在知道什么是关键词难度及其背后的因素了。万岁!!!

所有这些听起来都很简单,对吗?

嗯,不是真的!!

你的朋友来了!!

SEO工具!!

搜索引擎优化工具的关键词难度(KD)得分

市场上的每个SEO工具都有自己的“关键词难度”指标。当你开始在你尝试的其他工具上看到不同或错误的结果时,事情就会变得混乱。

对于关键词,Ahrefs可能显示10 KD,Moz可能显示50 KD,而Semrush可能显示80%。每种工具都声称它们显示了最准确的难度分数。那么,应该信任哪种工具呢?

In Simple words, STOP LOOKING AT KEYWORD DIFFICULTY ON SEO TOOLS. Or Don’t Rely on them entirely.

These tools are still evolving but they can never hit the sweet spot. If you trust these tools, you might end up making a list of keywords that are not easy to rank.

1. Ahrefs Keyword Difficulty

Ahrefs says that it focuses on the number of referring domains. The more referring domains for top results, the more will be the difficulty on Ahrefs Scale.

Here is the scale of Ahrefs;

To be honest, Ahrefs KD score is the worst among all SEO tools.

Can You Rely on Ahrefs for Difficulty?

NO!!

2. Semrush Keyword Difficulty

Here’s what Semrush says about its difficulty score;

To calculate keyword difficulty, SEMrush takes into consideration the authority of the domains that are showing up on the results page and then estimates how hard it would be for a new website to outrank its current competitors on the SERP.

They do not mention the metrics clearly, but their scores are comparatively better than Ahrefs.

Should You Trust Semrush Keyword Difficulty Percentage?

Not entirely, but you can get an idea and match with your own research.

3. Moz SEO Keyword Difficulty Tool

Moz takes into account the Domain Authority (DA) and Page Authority (PA) of top search results to come up with a difficulty score.

In the SEO world of Fancy Metric, DA and PA are still considered very reliable.

Here is what Moz says about their tool;

Should You Trust it? 

It is better than Ahrefs and can be used to get an Idea about the SEO competition. 

4. KWFinder Keyword Difficulty Tool

KWFinder by Mangools claims to have the most accurate SEO keyword difficulty tool.

KWFinder evaluates each URL on the 1st SERP by using the Link Profile Strength (LPS). The overall Keyword Difficulty is based on the LPS scores of all the URLs.

The LPS of KWFinder is based on the link profile, Moz, and Majestic metrics.

据我所说, KWFinder公司 在计算KD方面做得很好。 

5、优步建议SEO难度工具

它是作为一种免费工具推出的,但最近支付了费用。如果你打算买一个SEO工具,这不值得买(至少现在是这样)。

优步建议(UberSuggest)通常会检查前20个关键字搜索结果,以得出关键字难度分数。

根据优步建议,关键词“页面搜索引擎优化”的难度只有18。不要依赖此工具。

还有很多工具,如Majestic、LongTailPro、SEOPowerSuite、Alexa,都有自己的关键字难度分数。你总是会发现每个工具的得分不同,因此对于新手来说,决定一个关键词是否困难更容易混淆。

让我给你看一些例子,可以说服你停止依赖各种SEO工具的关键字难度分数。

比较各种SEO工具的KD得分

为了进行研究,我测试并比较了50多个关键词,发现这些工具显示了大多数高容量关键词的共同得分。这是一个很好的指示,但我仍然注意到一些长尾关键词或低/中量关键词的KD分数存在巨大差异。

关键词:酷办公小工具 

以下是四大SEO工具的结果;

1、Semrush显示74%

2、Kfinder显示“仍然容易”,得分为23/100

莫兹的难度为40

4、Ahrefs给这个关键词的难度只有8。 

因此,您可以清楚地看到,在4种流行的关键字研究工具上,KD得分从8到74不等。 

我检查了KD分数以获得更多的关键词,下面是结果;

这些关键字中的大多数实际上很难排序。然而,一些工具提出了不同的建议。

检查KD时不应使用的工具是Ahrefs。 我不能透露我的一些关键词,但我可以向你保证,Ahrefs的得分是所有关键词中最不准确的。

如果你让我挑选最好的工具, 我会选SEMRUSH. Semrush的大部分分数与我的手工研究接近。

手动研究!!是的,这是您将在下一节中学习的内容。

如何手动分析SEO关键字难度?

理解关键字的SEO难度的最好方法是手动分析搜索页面。

有很多方法可以分析竞争。我将提及一些常见的方法,以及我在进行关键字研究时通常遵循的方法。

1、分析关键词SEO竞争的可靠方法

您一定已经了解此方法。这一切都是关于分析前10或20个搜索结果。

简单地说,分析排名页面的不同SEO因素并得出结论。这整个过程需要时间,但给你一个非常清楚的图片,搜索引擎优化竞争的关键字在手。

在使用此方法时,您应该考虑网站的当前状态。毕竟,对于我的网站来说,一个容易排名的关键词对你的网站来说可能真的很难。

所以,如果你的网站是全新的,你需要以很低的难度选择关键词。如果你的网站有一定的年龄,表现也不错,可以选择一些中等难度的关键词,或者根据你网站的权限。

没有你应该瞄准的固定数字或指标。只需手动分析第一页上的因素,然后自己决定。

记住一个事实,搜索引擎优化就是关于实验和经验。 

下面是要做的事情;

搜索关键词,分析谷歌搜索结果前10-20个位置的以下因素;

1、反向链接

排名前十的页面上的平均反向链接数是多少?有多少个域指向前10个排名结果的根域?它们是优质链接还是 论坛, 议论, 还是垃圾邮件链接?你能复制这些链接吗?你能建立类似或更好的反向链接吗?

如果您觉得排名页面的反向链接较少且质量较低,可以考虑使用关键字。

You will come across many keywords where there might be 0 backlinks pointing to the ranked page. It doesn’t indicate that the competition is low. That page may be ranking due to the overall authority of the website. You can see a clear picture when you analyze the backlinks of other 9 results.

If you see all low-quality sites on the first page of Google, then you can come to a conclusion that the keyword is easy to rank. (However, you must check the other factors)

2. Content of the Ranked Pages

What is the average word count of the ranked articles? Can you write a more detailed/in-depth article? Are the ranked pages according to the intent of the reader? Are they actually providing what the user needs? Or are they confusing the reader?

Can you write a better piece of content?

If you feel that most of the first 10-20 results are of low quality and you can do better then go for the keyword. It might be easy to rank.

You must also note that content alone cannot help you rank. In many cases, you can see low-quality content ranking on Google for many months just with the help of backlinks. 

3. Overall State of the Ranked websites

What kind of websites are ranking on the first page? Are they big giants or are they niche sites or are they starter sites? How old are those websites? Does your fresh site stand a chance among them? Does your 1-year-old site stand a chance against them?

If you see big giants dominating the keyword, it might be a tough keyword to rank. Always look for keywords where you can see at least 1-2 positions occupied by small sites. After all, your first target will be to outrank those small sites and then compete with the big sites.

4. Check the SERP Volatility for the Keyword

Search the keyword on Ahrefs or any SERP History Checker and see how often do the rankings change for that keyword. More changes might mean that the ranked pages are not properly satisfying the intent of the users.

Here is the Search Position History of a keyword that has a huge volume (Over 30000) but heavy volatility on top 5 positions. I managed to rank #1 for the keyword on Feb 2020 and it still sits strong at #1.

So, yes, SERP Volatility shows a good indication of keyword difficulty.

These were some common factors that you must consider while determining the difficulty of a keyword manually. Tools can never answer the above questions and that is why it is recommended to do a manual check instead of blindly picking a keyword that your favorite tool recommends.

Oh btw, don’t just check one factor and leave the rest, if you want to master the art of analyzing Keyword difficulty, you must make sure you follow and analyze every contributing factor.

You can use various chrome extensions to speed up this process.

If you are an Ahrefs user, you can use Ahrefs SEO Toolbar to can see the backlink status of all ranking pages on the Google SERP itself.

If you want a free tool, you can use SEOQuake Extension that fetches backlink status from Semrush (you will have to connect a free Semrush account). It also shows age and some other important metrics.

I have not mentioned any specific or exact number to follow since there’s no fixed number as such. The faster you understand this, the better will be your SEO journey.

2. iftiSEO Method or My Method (Fast Process – Best for Bulk Research)

This method is very fast and requires only a few seconds or a minute to get a clear idea about the keyword competition.

For this, I take into consideration the following metrics;

  1. Age of the Websites that rank on the first 20 positions of Google
  2. Alexa Rank (Don’t judge me, I will explain :p )
  3. Number of Indexed URLs of Ranking Sites (For an Idea, not a serious metric)
  4. Referring Domains/Backlinks
  5. SERP Movement/Volatility

The basic idea behind my method is;

The more number of new sites (by domain age) ranked on the first page, the easier will be the keyword difficulty. 

还有很多,但大部分都围绕着这个想法。

我相信,如果新网站能够出现在谷歌的第一页,那么我也可以出现在那里。如果在第一页上排名的新站点超过1个,则关键字会变得更容易。

最后,如果谷歌的第一页有重大变动,这对我来说是个好兆头。但老实说,我并没有检查每个关键字的波动性,因为这是一个耗时的过程。

所有这些都可以使用SEOQuake扩展在SERP本身上轻松检查。它显示所有搜索结果的索引页面数、Alexa排名、反向链接和年龄(带Whois按钮的回溯年龄)。

因此,如果第一页有关键词,那么关键词相对容易;

  1. 3个以上的网站,年龄小于1年或2年。
  2. Alexa排名高于500000的站点超过3个(此类站点在权限方面通常不太好)
  3. 超过3个网站,索引页面少于200个。(我主要是在寻找100篇文章的长期博客所针对的关键词时考虑到这一点)
  4. 在过去3-6个月内,超过2个新页面进入第一页。(可以使用AHREF进行此操作)

我相应地细化了这些数字, 但整个想法是选择由 新网站或小型网站或表现不佳/表现不佳的网站。 

按照确切的策略,我每天都会从0到1000个页面浏览量获取许多新域名,而不会构建任何上下文或高质量的反向链接。

事实上,对于一些关键字,我最终得到了#1,而没有建立到整个网站或帖子的单个链接。

所以,对我来说,当我看到新的或新鲜的网站占据第一页时,关键词的难度很容易。第一页上的新站点越多,您就越有机会超越它们。如何找到这些新鲜的网站?现在,你可以阅读 甜盗技术,稍后我将提供一个关于如何查找SEO关键字的详细指南。

3、双引号法+KGR技术

许多SEO专家将此技术推广为查找和找出低竞争性关键字的最佳方法。我不希望你完全依赖这种方法。

那么,这是如何工作的呢?

简单地说,使用 allintitle操作员。

这样地;  allintitle:关键字

结果越少,您就越有机会为该关键字排名。在我看来,我会说 “只有在搜索结果非常少(少于30)的情况下,关键词竞争才很容易”。

您还可以在双引号内搜索关键字,以了解有关SEO竞争的更广泛信息。

在这两种情况下,如果搜索结果较少,SEO关键字的难度很容易。然而,我不建议您仅依靠双引号结果或allintitle结果来确定竞争对手。

KGR代表关键字黄金比率,是评估关键字是否容易/值得定位的下一步。

计算KGR的公式如下图所示。

如果KGR小于0.25,则该关键字可以很容易地在您的网站上排名,或者在索引后至少达到前100名。KGR大于1表示该关键字具有很强的竞争力。

KGR方法/双引号方法背后的基本思想是,如果较少的站点针对确切的关键字(在标题中),那么关键字难度将很容易。 这是有道理的,但它仍然没有说明多少第一页的结果。 如果KGR小于0.25,甚至双引号结果也小于100,但第一页充满了大权威网站,该怎么办?这就是你需要格外小心的地方。

你想让我写一个关于KGR技术的简单指南并举例说明吗?如果我收到2条评论,我会开始写。😉 

主要收获

我在文章中提到的大多数事情大家都知道,但SEO有时非常懒惰,没有花时间做适当的研究。

Even the newbies end up relying on SEO tools or they simply watch random YouTube videos that promote KD scores given by the tools. This is really bad for them as they fail to understand the basics.

Anyways, here are some takeaways from this article;

  1. Never Rely on Keyword Difficulty (KD) shown by various tools like Ahrefs, Semrush, KWfinder, Moz, etc. The tools are improving slowly but not yet perfect.
  2. Always analyze the SERP (Search Engine Result Page) manually.
  3. Your Wife is not My Wife. Similarly, an Easy keyword for me might not be an easy keyword for you.
  4. It is good to match your findings with the metrics shown by SEO Tools. Tools can sometimes give you an idea. 😉
  5. There is no solid metric or number to follow while analyzing keyword competition. Even the SEO tools follow different algorithms for keyword difficulty.

I hope I successfully decoded Keyword Difficulty for you.

Now go ahead, do some manual research, and share your experiences.

About The Author
Iftekhar Ahmed
Iftekhar Ahmed is the owner of iftiSEO.com and writes on various topics like Online Earning, SEO, Blogging etc. He has worked on many blogs and also works as an SEO Analyst.

33 Responses

  1. thanks for sharing this amazing article…Basically, I am new in the field and this article helps me a lot to find out the keywords and its difficulty.. This manual method is just amazing and very easy to do. Thanks again

  2. Hi Iftekhar Ahmed, Thanks for sharing the detailed article about keyword difficulty. “Your wife is not my wife” nice example 🙂

  3. Hey Iftekhar

    This is the very first time I’m visiting your blog and I must say you have done a fabulous job on this post.

    关键字难度是描述其内容在SERP中排名概率的最重要参数之一(尤其对于初学者)。

    谢谢分享这么好的帖子!

  4. “你的妻子不是我的妻子”啊哈,这是我们从你的in-SEO听到的新消息……但人们总是喜欢别人的妻子…😉

  5. 我并不是每天都在别人的博客上发表评论,(觉得自己很幸运,哈哈),尽管我已经知道你在博客中提到的很多东西,但我还是非常喜欢读它。简单的话,不要拐弯抹角,写得好。然而,我觉得你不必要地把它拉长了一点。但是,对于许多新手来说,这将是一个大开眼界的机会!
    保重啊,继续努力吧!

    1. 感谢您的评论。

      嗯,是的,我确实感觉到了。但在这个博客上,我总是试图用一种简单的方式来解释,这样新手就可以清楚地了解事情的运作方式。毕竟,他们需要比有经验的SEO更了解这些事情。

  6. 你好Iftekhar,

    很好的文章,你做得很好。事实上,这篇文章已经澄清了许多像我这样的人的疑虑,这就是所有SEO工具显示关键字难度的不同。所以问题是,我们可以信赖哪种工具,并以此为基础。

    但您已经描述了如何手动分析SEO关键字困难,这比所有这些工具都有用。

    非常感谢您分享这个关于关键词难度的深入指南。

  7. Excellent guide Ifti busting misconceptions related to Keyword difficulty. We generally see newbies run after Ahrefs KD and ends up wasting time and effort. Tools are just to give us an idea. In the end, our research would work. Would love to get more details on KGR method.

  8. This question was really haunting me a lot at the beginning.
    I was frustrated with the different numbers on different tools.

    Later on, I picked up keywords and started ranking for them without checking a lot.

    Checking 1st page manually is the best way for it now.

    Thanks for sharing this detailed study.

  9. Bhai what about “allintitle:” do you this operator when doing the keyword research! I do depend upon this operator a lot

    Can you comment your experience on it!

    And I’m looking forward for your kgr kw research article 😛

  10. Nice blog post about doing competitor analysis for keywords. Because we will come to know on which of there specific keywords they are ranking and we can also try to optimise our website by using that type of keywords.

  11. I will love to see the kgr post 😊
    And really enjoyed reading your detailed article.
    有些术语我不知道。
    但我会尽快学会的。
    谢谢你的来信。

  12. 如果你能很好地解释问题的术语。一些问题每个人都在脑海中阅读这篇文章和下一段你所涉及的问题下一段的答案是解释关键词研究和关键词困难的最简单方法。如果有人对此提出申请并获得了结果,我相信脱帽致敬的男士请在文章的最后一句话中提及激情是成功的关键

  13. 学习了我不知道的新东西“SERP关键字波动率”,感谢详细介绍。希望它能对我的下一个关键词搜索有所帮助。
    将等待“关键词研究技术”。

  14. Iftikhar您分享了大量信息。我会在收到您的这一重要信息后第一次尝试alligntitle。
    最受欢迎的例子是你的妻子不是我的妻子。
    希望您可以提供更多具有特色内容的示例。

  15. 令人惊讶的是,在锁定期间,我重新开始做“关键词研究”,总是觉得Ahref KD有误导性,它太甜了,而SEMRush KD太难以置信了。读完这篇文章后,我很容易找到一个最佳点。

    感谢您提供了详细的信息。

  16. 嗨ifti兄弟,

    首先这个关键词的研究主题是大家。我喜欢你解释和报道大多数事情的方式。

    第二,在kgr上发布帖子。正如你所说的两条评论。

    希望有新的话题,兄弟。

    谢谢

  17. 非常好的导游先生。
    然而,相关性如何?
    我指的是一个20页的“笔记本电脑”专用网站(内容质量很好),而一个200多页的“笔记本电脑鼠标耳机+(几乎没有其他东西)”网站。
    Which one do you think will do better in Google?

    Again thank you so much for the detailed guide…..much appreciated. Love PTI.

  18. Woah!!! loved the way you have explained everything, and the SERP Volatility things seem new to me never heard about it before 🙂 Every newbie must read this before proceeding their Keyword Research!

  19. Nice and lovely article on this topic. This is one of the crucial topics that the New bloggers find very difficult to understand. Thanks for this much detailed information.

  20. Great information and will help me to not rely only on SEO tools like Ahrefs as Manual search work also needed.

    Thanks and waiting for the KGR Technique with examples 🙂

  21. “Your wife is not My Wife. Similarly, an Easy keyword for me might not be an easy keyword for you.

    That’s true when it comes to keyword difficulty every beginner makes this type of mistake.

    I mostly use Ahref for finding the low authority sites, not for its KD score.

    Awesome blog.

    Keep writing

  22. A well written detailed article about keyword difficulty. Many myths busted after reading this. A must read guide for all beginners.

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